We transformed Corpaliv’s students into vibrant avatars through AI-generated portraits, highlighting their abilities and progress with an optimistic and non-condescending lens. The campaign launched with a spot rooted in deeply Chilean values — helping, teaching, caring, and dreaming — the very essence of daily life at Corpaliv, inviting the public to become active participants in the growth of this generation. WhatsApp was activated as a key acquisition channel, complemented by social media that amplified the message through emotional and heartfelt content designed to inspire and mobilize.