Examedi
Moov
Campaign
Advertising
Chief Creative Director
Strategy
Art Direction
Copywriting
In Chile, accessing healthcare often means long waits, endless paperwork, and cold institutional processes. In that landscape, Examedi emerged with a digital solution that brought medical services to people’s homes — simplifying the system without losing a human touch. But as the company grew, a new challenge arose: building a brand that didn’t just solve problems, but truly connected with people on a daily and emotional level.
That’s how “The most comfortable health center in the world” was born — an idea that redefined how people relate to their well-being. Instead of dramatizing or overpromising efficiency, we chose to speak through comfort, humor, and warmth. We built a bold visual identity — vibrant, familiar, unmistakable — that made healthcare feel simpler, closer, and more human.
Desde lo visual, rompimos con el estereotipo bancario de fotos de stock sobreactuadas y apostamos por un lenguaje más auténtico y vibrante. Creamos un sistema gráfico fluido, con colores vitales, formas orgánicas y retratos espontáneos en estudio, que transmiten alegría real. El estilismo fue simple, pero cuidado, y cada imagen capturó momentos espontáneos. Así, la marca comenzó a hablar en el lenguaje de su audiencia: menos institucional, más parte de su día a día.
